How do you get to the Red Planet? Not via a benighted government program trapped in red tape and bound by budget constrictions, that’s for sure. No, what it will take is a helping of adventure, science, corporate powerplays, a generous dollop of seduction—both in and out of the boardroom—and money, money, money!

Art Thrasher knows this. He is a man with a driving vision: send humans to Mars. The government has utterly failed, but Thrasher has got the plan to accomplish such a feat: form a “club” or billionaires to chip in one billion a year until the dream is accomplished. But these are men and women who are tough cookies, addicted to a profitable bottom-line, and disdainful of pie-in-the-sky dreamers who want to use their cash to make somebody else’s dreams come true.

But Thrasher is different from the other dreamers in an important regard: he’s a billionaire himself, and the president of a successful company. But it’s going to take all his wiles as a captain of industry and master manipulator of business and capital to overcome setbacks and sabotage—and get a rocket full of scientist, engineers, visionaries, and dreamers on their way to the Red Planet.

The man for the job has arrived. Art Thrasher is prepared to do whatever it takes to humans on Mars—or die trying!

About Mars, Inc.:
“. . .perfectly enjoyable as an SF book (could Bova write anything that wasn’t enjoyable?), Mars, Inc. has that torn-from-the-headline vibe that’s obviously intended for a larger audience. . . . the bottom line? Mars, Inc. has inspiration, excitement, thrills, romance, a dash of satir—and is a good, fun read . . . .”—Analog

"The Hugo winner returns to his most popular subject: the quest for Mars."—Publishers Weekly

Listen to the author discuss the book here on the Baen Free Radio Hour.